Fbla Sports And Entertainment Management Case Study

(Vocab) FBLA Sports and Entertainment Management Part I

Vocab study materials for team event. For overview of the event visit: http://www.cafbla.org/modules/groups/homepagefiles/cms/1414169/File/2014%20CAP/SPORTSENTER.pdf?sessionid=517852b0837bf67ab09588ae013e1b5e Resources Used: 3rd Edition- Principles and Practice of Sports Management Sports Management Test- FBLA Competitive Events Study Guide 2010-2013
belief that moral precepts are universal --that is, applicable to all circumstances
Academic Progess Rate (APR)
most recently initiated by NCAA, collects data on team's academic results based on graduation rates, eligibility, and retention of student -athletes from the previous year. Results are tied to recruiting opportunities, number of atheletic scholarships, postseason eligibility, and NCAA revenue distribution
commitment of financial resources in support of a company's sponsorship through promotion and advertising that thematically includes the sport property's imagery
customer retention activities that take place after purchase; "that process of providing continued satsifaction and reinforcement to individuals/organizations who are past/ current customers"
Age Discrimination in Employment (ADEA)
a 1967 law that prohibits discrimination based on age
body of law created by rules, regulations, orders, and decision of admin bodies
relationship in which one part (the agent) agrees to act for and under the direction of another (the principal)
a person who is a legal rep of another person, used extensively in professional sports
type of marketing that involves the strategic placement of marketing materil and promos at an event that attracts consumer and media attention, without becoming and offical sponsor of that event
Americans wtih Disabilities Act (ADA)
1990 law that prevent discrimination against people w/ disabilties in employment, public services, transportation, public accommodations, and telecommunications services
International Facilities Management Association
professional association for facilities management
Human Resources Management
area of a sports organization's team determines the number and types of employees needed, offers needed training, and provides adequate compensation and benefits
things that an organization owns and that can be used to generate future revenues, such as equipment, stadiums, and league memberships
International Softball Federation
organization (in the past) that qualified teams for Olympic softball competition
price of admissions that organization speculates customers are willing to pay
valuable learning tool for an employee desiring a future management position
How many hotel rooms must a city have avaialable to meet NFL requirements for hosting a Super Bowl?
type of job involves routine activities and is usually held for a short period of time
Why would a football stadium conduct marketing audits?
(n.) an official inspection of an individual's or organization's accounts, typically by an independent body

(v.) conduct an official financial examination of (an individual's or organization's accounts)
contract that provides tickets and passes to a radio station in exchange for free air time promotions
when a company agrees to give another company the right to use another's brand name or patent in exchange for fee
marketing objectives developed by a sporting goods store should lead to
intended target of any basic marketing communication
Why is licensing especially important to the sports industry?
licensing helps make consumers aware of professional teams
No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving federal financial assistance;
all colleges/ universities that receive federal aid
One purpose of a professional sports league?
to contorl the number and location of teams
idea that affects management and involves employees taking part in all decisions has become more common
agreement that allows a person or agency to represent that athlete in marketing the athlete's ablility and name
On what does accounting for sports franchises usually center?
financial statements and forecasts
negotiation of wages and other conditions of employment by an organized body of employees
involves the locations and methods used to make products available to customers
number of times per advertisement, game, or show that a product or service is associated with an athelete, team, or entertainer
common characteristics of a grup, such as age range, marital status, gender, and income level
ways to make customers aware of products and encourage them to buy
the creation and maintenance of satisfuing exchange relatinships
whatever people are willing to spend their money and psare time viewing rathe than participating in
what a business offers customers to satisfy needs
number of viewers a program attracts
describes how a business blend the four marketing elements of product, distribution, price, and promotion
amount of money indiviuals have avaliable to spend after paying for the necessities of life and othe fixed expenses
amout of money remaining from revenues after all expenses are paid
the study of how goods and services are produced, distributed, and consumed
possibility of financial gain or loss or personal injury
a report developed to predict the expenses to be incurred and revenues to be received
business is legally responsible for damages
incolces preventing, reducing, or lessening the negative impacts of risk
income that is distributed to investors
Make it difficult for new firms to enter an industry
extends form supplier to consumer and includes all of the activities that bring value to the customer
the ration of outputs to inputs
Materials, labor, machines, management and money
occurs when a standard or objective is not met
determines if feedback exposes a deviation from a standard
brings the organization back to where it should be
the extent to which an organization can produce goods and services better than other organizations in the same industry
information about an organization's performance
management and work methods that lead to the "best" or superior performance
a group created by management to run the organization and to carry out the organization's goals and objectives
amount of satisfaction a person receieves fromt he consumption of a particular product or service; place, time, possession, and form utility
when physical characteristics of a product or service are improced
ex: VCR to DVD
result of making a product or service abailable when the consumer wants it
ex: theatre scheduling multiple showing of movie throughout the day
ensures that the prouduct/service is available where consumer wants it
ex: Netflix and movie watching at home
results from making the product. service available at an affordable price
underlying frameworks supporting economic development, including water, sewers, and roadways
group of organizations involved in producing or handling the same product or service
responsible travel to natural areas that conserves the environment and sustains the well being of the local people
phenomunon of international evonomic relationships with goods and services flowing quickly around the world
portion of money spent by local employers and employees that came from money collected from toursits
guidlines and goals set for an enterainment industry; provide the average expectation within an industry
recreational travel or tours planned around a special interst
a hired professionalt hat plans the marketing campaign and book appearances for authors
total of new spending resulting from an attraction or event
writer who listens to an author's story and then commits it to paper for a fee


This event recognizes students who possess the basic principles of sports management.

This event has an objective test and a performance component. The one-hour objective test may include questions on management basics, events management, management functions, decision making, management strategies, strategic planning tools, networking and delegating, careers in entertainment industry, leadership, managing groups and teams, ethics, management for entertainment industry, marketing concept and buyer behavior, marketing information management and research, marketing mix and product life cycle, distribution, pricing, and market conditions, promotion, advertising, and sponsorship, sales, entrepreneurship, and human resource management.  Team members will take one objective test collaboratively.

The five individuals or teams with the highest test score will be selected to present the interactive case study.  


This is an individual or team event.  In the case of a team, it must be composed of two to three (2-3) members.  The individual may not have competed in this event at a prior National Leadership Conference or placed 1st, 2nd, 3rd, or 4th in this event at a previous State Leadership Conference.  In the case of a team, no more than one (1) team member may have competed in this event at a prior National Leadership Conference or placed 1st, 2nd, 3rd, or 4th in this event at a previous State Leadership Conference.

Participants must have paid state and national dues postmarked by December 15 of the current school year.

•    Participants must be selected in accordance with the regulations of the FBLA district and state chapters and the national association.

•    Participants must not have entered this event at a previous National Leadership Conference or placed 1st, 2nd, or 3rd in this event at a previous State Leadership Conference.

•    Participants failing to report on time may be either disqualified or permitted to begin late with no extension of the time as scheduled.  

•    Participants must furnish their own No. 2 pencils and erasers.  Nongraphing calculators will be provided.  No electronic devices may be brought to the event.     No reference materials or other items are to be brought to the event.

•    Participants must adhere to the dress code established by the Board of Directors or they will not be permitted to participate in the competitive event.

•    If for any reason, a member(s) fails to take the objective test and/or fails to show for the performance portion of this event, the team will be disqualified.



•    The five individuals or teams with the highest score will be scheduled for a performance.  The order of performance will be drawn at random by an impartial person in the event office.

•    Members of the five participating finalist teams must report to the sequestering room by the time specified in the State Leadership Conference program.  All team members will be sequestered until their performance times.  If a team fails to report prior to the beginning of the first performance, the team will be disqualified. Twenty (20) minutes before their performance time, teams will receive the decision making problem.

•    Two 4" x 6" index cards will be provided to each participant and may be used during the preparation and performance of the oral segment.  Information may be written on both sides of the note cards.  Note cards will be collected following the presentation.

•    The finalists hve seven (7) minutes to interact with a panel of judges and present the solution to the case.  The judges will play the role of the second party in the presentation and refer to the case for specifics.  This is a role-play event.  

•    Finalists must introduce themselves, describe the situation, make their recommendations, and summarize their case.  In the case of a team, all team are expected to actively participate in the performance.  

•    A timekeeper will stand at six (6) minutes and again at seven (7) minutes.  

•    Case study performances are open to conference attendees, except performing participants of this event.


Tests will be machine graded.  In the event of a tie, the students’ performance on the final ten questions of the exam will be evaluated.  After that, if necessary, the order in which the tests were received will be used.  The performance will be judged by a panel of judges.  Judges’ decisions are final.


District      The number of awards presented at the District Leadership Conference is determined by local FBLA District policy.

State          State awards for the top five places are presented at the State Leadership Conference.

National    The number of awards presented at the National Leadership Conference is determined by judges and/or number of entries.  The maximum number will be ten.

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